Capability you can scope,
priced before you commit

Research & Strategy

The most common research mistake isn’t picking the wrong keywords — it’s picking the right keywords and then building a page that answers a different question than the one being asked.

Research and strategy is the work that decides what to build before anything is written or coded. We map the terms your buyers actually search, separate the ones that signal intent to buy from the ones that only attract readers, and check what the pages already ranking for them do well. Competitor analysis covers the pages, the topics and the structure of the sites you compete with, so the plan targets gaps rather than repeating what is already saturated — skipping this step is the single most common reason later content and technical work under-performs, not because the execution was bad, but because it was aimed at the wrong target.

Delivery is a written plan you can act on with or without us: a prioritised keyword set, the page or article each term belongs to, and the reason for that order. This category covers both the one-time keyword and competitor map that sets the plan, and the monthly watch that tracks the positions that matter and reports movement in plain language — so the strategy is corrected against evidence as it goes, rather than set once and left.

• Keyword Research & Competitor Analysis
• Keyword Watch (Monthly)

Content Writing

A useful test before commissioning any piece of writing: could someone who has never used your product still act on this page? If a blog post assumes prior familiarity with your service to make sense, it will only ever perform for people who already know you — which defeats the purpose of writing for search in the first place.

Content writing turns that plan into pages. We write blogs and articles around a defined search intent, rewrite existing pages that are thin, dated or duplicated, and produce newsletters for the audience you already own. Each brief fixes the target term, the reader, the questions the piece must answer and the internal links it should carry, so the writing serves a purpose beyond word count — and every piece, whichever tier, is planned against that brief before drafting starts and reviewed by a human editor before it reaches you.

Work is billed per piece — per blog, per page, per send — so you can commission one item or a steady run without a retainer, and drafts arrive formatted and ready to publish with headings, meta title and description, and suggested internal links. Where an AI-assisted draft is the right fit for a high-volume, well-documented topic, it is labelled as such and still researched, edited and fact-checked by a person before delivery; we’ll tell you honestly which tier a given topic actually needs.

• Blog Writing
• Content Rewriting
• Newsletter Creation
• AI-Assisted Article

Design & Video

A design brief that specifies a feeling (“modern,” “trustworthy”) produces far weaker results than one that specifies a comparison (“closer to how our competitor’s pricing page looks than our current one”). Vague adjectives get interpreted differently by every person who reads the brief; a reference point doesn’t.

Design and video cover the visual assets a campaign needs once the words exist. That runs from single graphics — a banner, a page header, a social asset — priced per piece, through to a 30-second short built for feeds and a 60-to-90-second explainer built for a homepage or a pitch. Video SEO is handled as its own task: titles, descriptions, chapters, transcripts and structured data, so a video can be found rather than only embedded.

Each asset is priced per item so scope stays visible before you commit, and we work from your brand colours, fonts and logo where you have them. Every video starts as a script and storyboard, agreed before production, so you approve the idea before we spend time animating it — and files are supplied in the formats each platform expects, with source files handed over on request so you’re not locked to us for later edits.

• Graphic Design Asset
• Animated Short (≤30s)
• Explainer Video (60 to 90s)
• Video SEO (per video)

Technical SEO

Technical SEO is the layer that determines whether search engines can properly crawl, render, understand and index your site. It covers crawlability and indexation, site structure and internal linking, redirects and status codes, structured data, and the Core Web Vitals that govern loading, interactivity and layout stability — the plumbing underneath a page, because even perfectly written content can fail if the site beneath it is slow, broken or invisible to search engines. Structured data helps search engines interpret answers, product details and business facts in a machine-readable form.

The work starts with a crawl and an audit that lists issues in priority order, separating what actually blocks indexation from what is merely untidy. Fixes are then implemented or handed to your developers as specific instructions, and ongoing monitoring watches for regressions after future releases. Programmatic SEO is the larger build in this category: a template, a clean data source and generation rules that produce many consistent pages instead of one, suited to sites with the kind of repeating, structured demand that templated pages serve better than one-off articles.

• Voice Search & Schema
• Core Web Vitals Fix
• Technical SEO Monitoring
• Programmatic SEO Setup

Local SEO

Local SEO targets the searches tied to a place — the map pack, the profile panel and the “near me” queries that decide who gets the call — and it runs on different rules from the rest of search. Setup covers the Google Business Profile itself: correct categories, service areas, opening hours, attributes, photos and a description written for the location, plus name, address and phone consistency across the listings that feed those results. Reviews matter too: specific, useful reviews give prospective customers more information to act on than a large collection of generic one-line ratings.

Pricing is per location, so a single shop and a multi-branch operation are scoped honestly. Ongoing management keeps the profile current with posts, service entries, photo updates and question-and-answer coverage, while review responses keep customer interactions timely. Reporting covers profile views, searches and the actions people take — calls, direction requests and website clicks — so local work is judged on contact, not on impressions.

• Local SEO Setup (per location)
• Local SEO Management (per location)

Authority & Analytics

Authority and analytics close the loop by proving the rest of it is working. Authority work is link building on referring domains with real traffic and topical relevance, placed through outreach and earned content rather than artificial link networks, since links from unrelated or manipulative sites carry risk rather than value — priced per link that actually goes live rather than per hour of prospecting. Every placement is reported with the live URL and the destination page, so the profile you’re building is visible to you.

Analytics is the measurement side: Google Analytics and Search Console configured properly, goals and events defined for the actions that matter to your business, and ad-platform data joined into one dashboard alongside them. Reporting is monthly and written in plain language — what moved, what caused it, and what we propose next — so every other line item in this catalogue can be judged against real numbers rather than a feeling.

• Link Building (DR50+)
• Analytics & Reporting