A content and SEO studio,
built to be easy to verify
HL Digital plans and produces content and search work for people and organisations that operate online. Everything is scoped in writing, priced in your currency and delivered digitally.
A studio, described plainly
HL Digital is a digitally delivered content and SEO studio. We are not a marketplace and we do not resell someone else’s work: what you buy is produced against a brief we agree with you.
The catalogue is deliberately explicit. Each service says what you get, what it is billed by and how long it takes, so you can make a decision without starting with a sales call. If what you need is not listed, we quote it before any work begins.
We are a small firm, and we say so plainly. There are no departments, account managers or regional offices. The person who scopes your work is the person responsible for producing it, which is why the scope has to be honest before it is agreed — there is nobody further down the line to absorb an over-promise.
That size is also why the catalogue is written the way it is. Publishing the scope, billing unit and turnaround for every service lets you compare what is offered before you commit, so more of your budget goes into the work rather than into a lengthy sales process.
Headley & Leighton Limited is registered in Hong Kong and operates as HL Digital. We work with clients wherever they are because everything we produce is delivered online. The price shown for each service is the price for that stated scope; any applicable tax is calculated and shown at checkout before you confirm your order.
We would rather under-claim than over-claim. This page describes how the business operates today, and nothing more. There are no client names, case studies, awards or headcount figures on this site because we will not publish a claim you cannot verify. What you can check — our services, prices, policies and contact details — is published here.
Make good content and search work available to buy the way anything else is bought online — a clear scope, a visible price, an agreed turnaround, and a policy you can read before you pay.
How the work reaches you
Four things that are true of every engagement, from a single service to an ongoing programme.
Keyword and competitor research, writing, on-page work and technical search fixes, produced to a brief we agree with you in writing first.
Work arrives as documents, files and published changes. Nothing is shipped, so there is no freight, customs or physical handling to pay for or wait on.
Catalogue prices convert to the currency you select at checkout. Any tax that applies to your order is calculated and shown before you pay, never added afterwards.
Each catalogue service carries its own turnaround. Custom work is quoted with a timeline, and if the timeline slips, we tell you before the date, not after it.
From first email to finished work
The sequence below is the same for a single article and for a running programme. Only the size of the scope changes.
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You tell us what you need
Either pick a service from the catalogue, or describe the problem through the contact form. There is no qualification call to sit through. If your need does not map to a catalogue line, we say which parts it does map to and quote the rest.
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We put the scope in writing
For catalogue work, the scope is already published on the service page. For custom work, we send a written scope: what is included, what is excluded, the unit of billing, the price in your currency and the turnaround. You approve it before anything is charged.
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You pay for what is agreed
Payment is taken at checkout for catalogue services, or against an invoice for quoted work. The invoice matches the quote line for line. There is no retainer, no minimum term and no automatic renewal to cancel.
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We brief and produce
We ask the questions we need answered — your markets, your audience, your competitors, anything you must or must not say — and then produce the work. If a brief answer changes the scope, we come back to you rather than guessing.
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You review, we revise
Deliverables arrive with a short note on what was done and why. Revisions within the agreed scope are part of the price. Requests that change the scope are quoted as new work, so you are never billed for something you did not approve.
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You decide what happens next
Nothing rolls forward on its own. If the work proved useful, buy the next piece. If it did not, stop — there is no notice period, and no data or content is held back.
Why the price is what it is
Pricing follows the size of the deliverable and the research behind it, and it is published before you ask. Every figure on the pricing page can be traced to a service page that says what you get for it.
Every service names the unit it is sold in — per article, per page, per audit, per month of reporting. You can multiply it yourself and know the total before you reach checkout.
The same published service has the same price regardless of who buys it. Price follows the size of the deliverable and the research behind it.
Catalogue prices are shown and charged in the currency you select, so you are not converting figures or absorbing a surprise on the card statement.
There is no setup fee, no management percentage and no charge for a proposal. What appears at checkout or on the invoice is what was published or quoted.
Custom work is quoted against a written scope before it starts. If the scope changes while the work is running, the change is quoted and approved before it is done. See pricing and the refund policy for the full terms.
What you can expect from us
These are working rules, not slogans. Each one is visible somewhere you can check it.
Every service lists what is included, the unit it is billed in and the turnaround before you pay. If something is outside that list, we say so and quote it separately rather than absorbing it quietly.
Whoever scopes your work is responsible for producing it and answering your questions. Nothing is passed to an account-management layer, so nothing is lost in the hand-off.
We report what was delivered, what changed and what we recommend next, in language you can act on without a dashboard tour.
A single article for one freelancer and a running programme for an established organisation are quoted and delivered on the same terms.
What you get, and what we will not claim
The first list is what every client can expect from us. The second is the set of things we deliberately do not promise, because they are not ours to promise.
You can expect
- A written scope before any payment, for catalogue and custom work alike.
- One point of contact who knows your work, from the first email to the last delivery.
- An acknowledgement of every enquiry within one business day.
- Delivery within the stated turnaround, or notice before the date if something will move it.
- Revisions within the agreed scope at no extra cost, and a written quote for anything outside it.
- Refunds handled according to the published Refund Policy, rather than negotiated case by case.
What we do not do
- We do not guarantee rankings, traffic or revenue. Those depend on search engines, competitors, your market and other factors outside our control.
- We do not buy links, participate in link networks or use tactics intended to manipulate search rankings in ways that could put your site at risk.
- We do not work on-site or in person. Everything is briefed, produced and reviewed online.
- We do not take on work we cannot do well. If a request is outside what we offer, we say so and, where we can, point you towards a more suitable option.
The people behind the work
Your work is planned and produced by the same practitioner who scopes it. There is no account-management layer between you and the person responsible for the work.
We publish names and roles only once they are confirmed, so we do not put placeholder people or unverified profiles on the site. Until then, contact us and you will be connected directly with the practitioner who would run your work.
Contact usWhat we hold ourselves to
We think credibility is something you should be able to verify, not something a website should simply claim. Our business details are published below, along with the policies and commitments that govern how we deal with clients.
These are commitments you can check against the published policies and terms on this site.
- We describe services in terms we can deliver, and we quote custom work before starting it.
- We publish our refund, privacy, terms and complaint-handling policies in full, and apply them as written.
- We acknowledge every enquiry and complaint within one business day, and aim to resolve complaints within 10 business days.
- We keep pricing, tax and currency handling visible before payment, with no charge you have not seen first.
- Trading as
- HL Digital
- Registered entity
- Headley & Leighton Limited, trading as HL Digital
- Constitution
- Private company limited by shares (Hong Kong)
- Registered address
- 703, South Seas Centre-2, TST, Hong Kong
- Hours
- Mon to Fri, 9am to 6pm HKT
- info@hldigitalservices.com
- Governing jurisdiction
- Hong Kong SAR
The same details appear in the site footer and on every policy page, from one source, so they can never disagree.
Let's build something worth trusting
Tell us what you need and where you operate. We will come back with a scope, a price in your currency and a turnaround.
Start a conversation