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Monthly service

Explainer Video (60 to 90s)

A scripted, storyboarded explainer with professional voiceover and subtitles, built for a homepage, product page or pitch, with two approval gates before animation begins.

from $350.00 / per video
Have questions?
  • 10 to 14 days
  • Billed per video
  • Delivered digitally
Overview

The video that answers what you actually do

Sixty to ninety seconds is long enough to explain a proper argument without asking a first-time visitor to sit through a full presentation: here is the problem, here is why it matters, here is how your product or service works, and here is what the viewer should do next. Getting that structure right is the main part of the work, which is why the project starts with a script rather than artwork.

The script is written and sent to you for approval before anything is animated. It is then storyboarded so you can see how each part of the script translates into what appears on screen. Only after both the script and storyboard are approved does animation begin.

Professional voiceover is recorded from the approved script, so narration timing and animation are designed together rather than trying to fit a voice track onto finished animation afterwards.

Delivery includes the finished MP4 and a separate SRT subtitle file. The subtitle file gives you a reusable caption track for platforms that support it, while also making the video more accessible to viewers who cannot or do not want to hear the narration. Thumbnail options are also supplied for placements where the thumbnail determines whether someone starts the video.

The longer-format video service in the Design & Video category: a complete script-to-storyboard-to-animation process with professional voiceover for a homepage, product explanation, sales presentation or similar use.

Who it is for

Where a full explainer earns its cost

Homepages with a complex product

When paragraphs of text are not explaining the offer clearly enough and prospects keep asking the same question.

Sales and pitch decks

One consistent asset that explains the offer regardless of who presents it or where the prospect encounters it.

Product launches

A single explanation that can be adapted across the website, social channels, YouTube and paid placements.

What is included

What the production covers

What you receive

  • MP4 + SRT
  • Thumbnail options
How it runs

From order to hand-off

  1. 01
    Script
  2. 02
    Storyboard & approval
  3. 03
    Voiceover, animation & QC
Why HL Digital

Why HL Digital

Two approval gates before animation

You approve the script and then the storyboard before the more time-intensive animation stage begins.

Professional voiceover included

A recorded voice artist delivers the approved script, rather than relying on synthetic narration.

Your brand, not a generic template

Colours, typography, visual language and supplied brand assets are incorporated so the finished video fits the rest of your presence.

FAQs

Common questions

Can we choose the voice?
Yes. A selection of suitable voice options can be provided for you to choose from before recording.
What if we want the video in another language?
Additional language versions can be produced from the approved script and storyboard at a reduced rate where the existing creative can be reused.
Is this live action or animation?
Animation is the standard format for this service. Live-action production involves different production requirements and can be quoted separately.
Why does it take ten to fourteen days?
The process includes script development, client approval, storyboard development, professional voiceover, animation and quality control. The two approval stages are deliberately placed before animation so major changes do not have to be made to finished work.
Can we use it in paid advertising?
Yes. The finished video can be used across your website, social channels and paid placements, subject to any separate licensing terms for supplied third-party assets.
Can you create a shorter version for social media?
Yes. A shorter cutdown can be produced from the same approved script, storyboard and animation assets, which is generally more efficient than creating a separate video from scratch.
Can the video be updated later if our product or pricing changes?
Yes, provided the original project files are available. The cost depends on whether the change affects only narration or individual scenes or requires substantial re-animation.
What do you need from us to start?
A brief explaining the product, service or problem the video needs to communicate, your brand assets or guidelines if available, the intended placement, and availability to approve the script and storyboard at the two review stages.

Ready to start with Explainer Video (60 to 90s)?

Add it to your cart to order now, or tell us what you need and we will confirm the scope with you first.

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